We undertook the design and development of the Pantazi Jewel online store, aiming for the digital upgrade of a historic family business that has been creating silver jewelry since 1982. The objective was to establish a modern sales channel that reflects the business’s transition to the second generation, while facilitating product discovery within an extensive catalog.
The implementation focused on optimal user experience (UX), combining high aesthetic presentation with specialized sorting functionalities.
Advanced Search & Filters (Filtering System): Development of a complex product filtering mechanism (product attributes), allowing users precise search capabilities based on materials, semi-precious stones, sizes, and jewelry type.
UI Design & Product Presentation: Interface design that highlights the detail in silver jewelry, with clean lines that allow the product to take center stage, maintaining a sense of timelessness.
Order Management & Custom Orders: Optimized checkout flow and structure designed to support the specific nature of the constructions and special orders.
Responsive Design: Full adaptation to all devices, ensuring the browsing experience remains flawless on both desktop and mobile screens.
Speed & SEO: Optimization of code and metadata for fast loading times and high ranking in search engines, boosting the store’s organic traffic.
The result is a technically sound and functional e-shop that honors Pantazi Jewel’s 40-year history, while offering the modern search tools required by today’s user.