We designed and developed the Theta for Ceramics online store, aiming to create a digital extension Theodora Stasinopoulou’s physical workshop in Ano Ilisia. The objective was a modern, aesthetically refined, and functional platform serving a dual role: selling handmade ceramics and registering students for ceramic classes.
The implementation was based on a custom design approach that reflects the creator’s artistic identity, combining commercial efficiency with the narrative of the “magic of clay.”
Information Architecture & UX: Strategic content separation for immediate navigation to the two main services: the sale of unique artworks and the dedicated courses section.
Booking System & E-commerce: Implementation of a dedicated landing page and functionality for weekly ceramic class registration, alongside the standard product purchase flow (e-shop).
Visual Storytelling: Highlighting the creator’s personal brand through a clean design focused on imagery and technical detail.
Responsive Design: Full adaptation to mobile devices and tablets, ensuring an optimal user experience whether for on-the-go purchases or seminar seat reservations.
Speed, SEO & GEO: Optimization of code and data structure for maximum visibility on search engines and AI platforms, with parallel local targeting (Local SEO) to boost the physical store’s presence.
The result is an elegant, fast, and functional platform that harmoniously blends commercial activity with education, providing Theta for Ceramics with the necessary tools for its digital growth.